Polaroid Brand Evolution
A conceptual rebrand of Polaroid aimed at reconnecting the iconic brand with a new generation of creators. This project explores updated visuals, playful packaging, and a fresh brand strategy while honoring Polaroid’s nostalgic roots and instant photography legacy.
Graphic Design
Brand Design
Motion Design
Project Overview
Client: Student Project
Industry: Consumer Electronics, Photography
Year: 2024
Software: Illustrator, After Effects
This project involved evolving Polaroid’s iconic brand by creating a fresh logo that honors its colorful heritage while pushing the identity forward. I designed a new logo featuring an infinity symbol with a vibrant rainbow gradient to capture both nostalgia and modern energy. To complement the logo, I developed a short animation and packaging concepts, along with a brand style guide to ensure a cohesive and updated visual language across all touchpoints.
Design Solution
The refreshed logo and brand assets successfully balanced Polaroid’s nostalgic charm with a modern twist. The infinity symbol represents memories lasting forever, paired with a vibrant rainbow gradient that brings new energy while maintaining brand recognition. The animation and packaging designs added dynamic and cohesive touchpoints, and the style guide ensures consistent application of the updated identity across platforms.
