The Groundery
Brand identity and strategy project for a nonprofit that transforms used coffee grounds into fertilizer. I created a visual identity, brand voice, packaging design, and customer journey to support their mission of sustainability and community impact.
Graphic Design
Brand Design
Motion Design
Project Overview
Client: The Groundery
Industry: Non-profit
Year: 2025
Software: Illustrator & After Effects
I collaborated with The Groundery, a sustainability-focused nonprofit that repurposes used coffee grounds for local gardens and farms. I developed a visual identity rooted in their mission to educate, innovate, and support. The brand system blends a chill, organic vibe with clean, modern design. I also created motion graphics to bring the brand to life across digital touchpoints, emphasizing their playful and down-to-earth personality.
Design Solution
The final brand system gave The Groundery a cohesive visual identity that stands out in the sustainability space. The clean, playful design and motion assets helped communicate their mission with clarity and personality. The branding has been used across packaging, social media, and outreach materials, positioning The Groundery as both credible and relatable to its target audience.
